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How to Use Computer Data Recovery Software
By Fritz Frei
Often our computer files are messed up because our computers will write our files when we are done using them wherever there is available space. This is why it is important to use computer data Read more...
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The World of Computer Game Design
By Morgan Hamilton
A career in computer game design the absolute heaven for any hard-core gamer. Isn't it everyone's dream to do what they love and get paid for it? And how many of you out there that can show a Read more...
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How a Computer Consulting Business Can Help Your Company
By Joshua Feinberg
While many small companies only call in a local computer consulting business when something computer-related breaks, there's a lot to be gained by forging a proactive, long-term relationship with a Read more...
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Computer Consulting Profit Secrets
By Joshua Feinberg
Do you own or manage a consulting company? Are you having trouble growing your consulting company's profits?
If so, then you must learn how to focus on your consulting firm's profit and bottom line.
In this article, we'll look at 7 profit secrets and strategies you can use in your consulting business, to ensure that you are able to balance your clients' small business IT needs against your own consulting company's profitability challenges.
Origins of the Problem
While focusing on your consulting profits may sound simple enough at first glance, this business-focused discipline often eludes many a consulting firm.
This usually happens because many consulting business owners fall in love the technology gadgetry, and get seduced by seemingly attractive reseller channel programs, at the expense of their business' profit.
At the end of the day however, your consulting company is a business… not a charity and not a hobby. And your consulting company must be run like a business.
Profit Secret #1: Show motivation with your small business consulting clients.
To avoid being labeled as just another clueless geek, you need to position your consulting services to be more in line with those of a virtual CIO for hire. So always be on the look out for new ways to enhance your clients' businesses… not just fix broken desktops and servers.
Profit Secret #2: Be dedicated to the task and relentless in your pursuit to improve the status quo.
Because it takes a lot of work to land the best consulting clients, you need to focus on lifetime customer value… not just one-shot-deal sales. So always remember that your proposed or recently implemented consulting technology solution isn't a one-shot deal. This kind of long-term vision and planning requires tremendous staying power and perseverance… which often escapes many consulting business owners.
Profit Secret #3: Don't be afraid to be creative with your client engagements.
Small business technology solutions often need to stay within relatively modest budgets. And your consulting solutions must work without the need for in-house IT staff. To satisfy these challenges, don't be afraid to think outside of the box when appropriate.
Profit Secret #4: Evaluate how your clients' systems, both paper- and computer-based, function today.
As part of your virtual CIO role, look at how these existing clients systems are meeting
Email Encryption Client / Gateway - Desktop-to-Desktop and Gateway-Based Encryption for E-mail Messages
Products leverage Identity Based Encryption technology to provide desktop-to-desktop and now gateway-based encryption for E-mail messages.
AlgoSec Firewall Analyzer - Automated Analysis of Firewall Configurations for Security, Optimization, More
Automatically analyzes firewall configurations for change management, compliance, optimization, and potential risk analysis purposes. Now includes support for the collective analysis of multiple, hierarchical firewalls.
RecoverPoint - Continuous Data Protection Via Journaled Writes
Continuous Data Protection and remote replication platform enables recovery of data to any point in time. New release to support stretched CDP (synchronous replication to distances of up to 18 miles).
Data Protection Advisor - Analyzes and Reports on Backup Status, With Alerting
Product collects backup platform data and provides analysis and alerting features as to the current status of data protection. Soon to include VMware integration option.
Platform VM Orchestrator (VMO) - Provides Management and HA Features for Virtual Environments
Provides the ability to deploy and manage virtual machines in a XenServer environment. New product--Virtual Computing Cluster--to combine VMO and VMware.
or not meeting present and future needs. Most of this work will be done during IT audits… another key consulting profit secret that can really help to separate you from the pack of mediocrity.
Profit Secret #5: Put yourself in your clients' shoes and think about what THEIR clients need from them.
Yes, as a consulting business owner, you need to have good people skills and a certain degree of empathy for your clients' business problems. But an even more advanced consulting business owner doesn't just stop at understanding their clients' business problems. The virtual CIO really digs in and learns about their clients' customers' business problems… one layer down on the value chain.
Profit Secret #6: Keep up with advances and new versions.
As virtual CIO for your consulting clients, your clients depend on your firm to advise them on what tools can better help their businesses grow. So while you can't allow this R&D and training to consume and devour all of your scarce weekly schedule, you do need to stay a few steps ahead of your clients' IT needs at all times.
Profit Secret #7: Summarize and share that information with your clients.
The essence of your R&D and training should focus on one major objective: will this new platform or tool add value to your consulting clients' existing or future installations? And how you can best summarize this information, in layperson language that non-technical clients can understand?
The Bottom Line
Your consulting firm's needs to be your client's virtual IT department can often be at odds with your consulting firm's need to be profitable. A big part of this problem happens because consulting business owners fall in love with technology, at the expense of their marketing and sales activities.
To make sure you don't fall into this same strap, which can kill your consulting profits, don't go overboard with your training and R&D activities. Be sure to keep business development activities in your weekly schedule… EVERY week. If you want to keep your consulting profits as healthy as possible, make sure that you're proactive in your marketing and sales activities… dig the well for consulting profits BEFORE you're thirsty. And a great way to start is by listening to the profit-generating secrets at http://www.computer-consulting-101.com
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Joshua Feinberg helps computer consultant business owners get steady, high-paying clients. Learn how you can too. Sign-up now for Joshua's free audio training program that shows you how to use field-tested, proven Small Biz Tech Talk tools.
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